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K-BEAUTY EXPO 2017: WHERE YOU CAN LEARN FROM THE STRONG GROWTH OF K-BEAUTY!

By Yezina Hong (Global Marketing Manager/+82-31-995-8044)

South Korea is one of the world’s most exciting and fastest-changing beauty market. Despite the global economic recession, the Korean Beauty industry has been steadily growing at a rate of 9.2%. According to statistics from the Korea International Trade Association (KITA), Korea’s beauty exports reached from USD 800 million in 2011 to USD 3.9 billion in 2016. Such K-Beauty’s strategies for success and its strengthened competitiveness will be revealed in one place, K-BEAUTY EXPO 2017, which will also provide benchmarking and collaboration opportunities for all participants.

 

While K-beauty fever shows no signs of cooling down anytime soon, both big and small companies are eager to increase their footprint in the global market with their quality products. In order to help them grow and accelerate the sound development of Cosmetic Trade relationship, K-BEAUTY EXPO, the biggest beauty trade fair in Korea, has successfully taken place at the largest convention venue, KINTEX, for 8 years, and it has proven itself to be a powerful springboard for efficient marketing of the Asian beauty market, thus attracting exhibitors and visitors from all around the world.

This year, K-BEAUTY EXPO will take place from October 12-15, 2017. Improving its strategic business matching program and consulting for both domestic and overseas companies, it will give all participants the chance to explore new business opportunities and learn about the latest beauty trends. They will be able to conduct market research on so-called Hallyu (Korean Wave) consumers, who have taken a leading role in contributing to the market growth.

In order to participate at the expo either as an exhibitor or a buyer, please visit www.k-beautyexpo.co.kr/en or contact K-BEAUTY EXPO 2017 Secretariat (KINTEX) directly at kbeautyexpo@kintex.com.